Friday, December 20, 2002

Those interested in innovation with a KM bent may want to keep an eye on Imaginatik Blog, an experimental blog from Imaginatik who specialise in ideas management. I saw a talk by Mark Turrell, their CEO who began by thanking the Little Mermaid (!). It was Disney´s policy of selling videos by limited release (thereby compressing 7 year's of sales into a few months and making very efficient use of their manufacturing) that gave Imginatik the insight of doing the same for soliciting ideas: they found it was much more effective to have short campaigns for ideas than to have an ever-open "suggestions box" on a given topic.

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