Sunday, February 15, 2004

A colleague of mine, Edward Jones, mailed me with an answer to my post on Innovation & The Strong Tie Dilemma:

"You might like to take a look at: How Breakthroughs Happen: Technology Brokering and the Pursuit of Innovation
http://www.amazon.co.uk/exec/obidos/ASIN/1578519047/qid%3D1076232436/026-1628484-8333221

The central point of the book, backup by case studies of 'ideas factories' such as Eddison's Menlo park is that this is how innovation can effectively take place - recombination of ideas from different small worlds by individuals who are plugged into different groups, bringing in ideas an opportunities but without being so embedded within a world that they are 'locked' into a way of thinking, calling the concept 'technology brokering'.

One specific example discussed is how a 'pump' training shoe was developed by combining previous work in shoes, medical fluid bags and small valves, with the design agency IDEO

The book goes on to comment that a common patten is that as these ideas factories get some good solutions, they become more closed, with a major challenge being to always retain both the sense of exploration and the partial connectedness in a way that is meaningful for all sides".

Superbly put Ed - thanks!

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